Estado Unidos

Shopping Avenida Center



The Avenida Center is one the dominant and traditional shopping malls in Maringá, Paraná, with more than 200 stores of long-established national and international brand.

Description: With the brand position created by Bussola, o Shopping de Sensações (The Sensations Mall), we explored an integrated, interactive and promotional campaign to create activations on one of the main retail dates, to translate the feeling of the children to their moms, so that they could feel that all the love given is returned.

We promoted the feeling of gratitude towards the mothers in social media and a retail space created for taking testimonies because we believe that the best gift for a mother is to know how important for their kids lives today, shouting  "I LOVE YOU MOMMY" to anyone who wants to listen.




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A Bussola Group Company.
Grupo Bússola
+1 754 333 1374