Estado Unidos

Carl JHones


How can we transform the Swiss Watch industry?

Carl JHones® engaged us to help them create a new brand, and communication strategy, for the launch of their 100% Swiss-Made timepieces and e-commerce store.  With increase demand for smart watches and established brands in the market, this was an ambitious project, but CJW remained committed to their goal of offering premium Swiss Made watches that use industry-best materials at a fair price point.

Swiss Made watches are the epitome of precision, excellence, and luxury. However, steep prices and trimmed specs have kept them out of reach of most people; We took on the effort to help CJW solve this problem.

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A complete brand strategy platform



Bussola took the reigns and developed a complete brand strategy platform to position Carl JHones as a high quality and accessible Swiss-Made timepiece, where transparency and human interaction served as the foundation of brand's presentation, customer service, and e-commerce. 

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Swiss Made
For You

By redesigning their logo and crafting a new tagline 'Swiss Made For You', Carl JHones took the first step in offering a human approach to Swiss-Made watch buying in combination with a series of industry-first services, clearly positioning the brand as a quality timepiece made for everyone.

This customer-centric approach led to the development of the brand's messaging & visual direction that would be incorporated into all of the brand's touchpoints, including the e-commerce platform,product warranty, customer service support, to the loyalty program and full product description, presented in a simple yet comprehensive way.

With a solid brand strategy platform, Bussola shifted into marketing plan strategies to help CJW further enhance the brand.



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Let's discover your brand’s purpose.

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Discover It

Contact us today and let’s build a successful business story together.


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A Bussola Group Company.
Grupo Bússola
+1 754 333 1374